Velo Nicotine Pouches Packaging Change 2025

Velo nicotine pouches have been rebranded to colourful, flavour-inspired packaging designs for easier identification. Velo nic pouches have not been discontinued, and the flavours have not changed. Velo has only changed the exterior packaging designs.

Key Points About Velo Rebranding

• Velo has updated its nic pouch packaging with colourful, flavour-inspired designs for easier identification.
• The internal product, including pouches and flavours, remains unchanged.
• A unified 6-dot scale for nicotine levels has been introduced, with no change to the strength per dot.
• Range names are now MELLOW, ORIGINAL, and INTENSE, previously not distinctly named by strength categories.
• Several flavours have been renamed to better reflect their taste profiles.

Velo is a popular UK nicotine pouch brand that originally came in white outer can packaging. Following the rebrand, Velo nic pouches are now available in brighter, updated packaging, with no change to the recipes or internal flavour profile of the pouches.

Why Have Velo Pouches Changed?

Velo has changed to new packaging featuring vibrant, flavour-inspired colours and icons, to make it easier to spot on shelves or online. The internal product, like pouches and flavours, remains the same, ensuring continuity for users.

Velo Nicotine Level System Update

As part of the packaging change, Velo has introduced a new 6-dot scale for nicotine levels across all packs, simplifying selection. The strength per dot hasn’t changed, so users can stick to their preferred level, like 3, 4 or 5 dots, without adjustment.

Velo Product Name Updates

Several flavour names of Velo nicotine pouches have been renamed to better reflect their taste. The table below highlights the Velo product/flavour name updates.

Previous Name	New Name
Watermelon Mint	VELO Wintry Watermelon
VELO Tropic Breeze	VELO Tropical Mango
VELO Royal Violet	VELO Purple Grape
VELO Ice Cool	VELO Crispy Peppermint
VELO Freeze	VELO Freezing Peppermint
VELO Polar Mint	VELO Bright Spearmint

The table above shows the previous and new names that Velo has recently changed in an effort to improve navigation and user experience.

The core of Velo’s packaging migration is in the introduction of colourful, flavour-inspired designs. These new packages are engineered to stand out, facilitating easier identification on store shelves, online platforms, or in personal bags. The incorporation of innovative icons alongside flavour-inspired colours serves as a visual guide, helping consumers navigate the extensive range of flavours, such as Ice cool, Polar Mint, Freeze, Royal violet, Ruby berry, Tropic breeze, Citrus Mint, Watermelon Mint, and Cooling storm. This visual overhaul aims to enhance the shopping experience by making flavour selection more intuitive.

Crucially, a spokesperson at Velo reported to Prime Nic Pouches that the internal product remains unchanged despite the packaging update. The pouches and flavours continue to deliver the same "Weirdly Wonderful" experience, including the characteristic tingling sensation and nicotine release over 30 minutes.

Velo Range Name Updates

Velo has renamed its product ranges as part of the migration to improve clarity and navigation, making it easier for consumers to find products that suit their needs. The new range names are detailed below.

Range Name	Description
MELLOW	Designed for new adult smokers or vapers, offering a gentler introduction to nicotine pouches.
ORIGINAL	Velo's signature range, featuring the widest variety of flavours.
INTENSE	Catering to those who prefer higher nicotine levels.

The Same Weirdly Wonderful Velo Nicotine Pouches

The Velo packaging migration represents a comprehensive update aimed at improving user experience and product accessibility. Velo is attempting to enhance product navigation and satisfaction with its new, colourful, and flavour-inspired designs, a unified nicotine level system, and renamed ranges and flavours. Despite these external changes, the core product remains consistent, ensuring continuity for users. This migration reflects Velo's commitment to meeting consumer needs while maintaining product integrity, positioning it as a leader in the tobacco-free nicotine pouch market.