Velo Nicotine Pouches
Shop Velo Nicotine Pouches
Mix any Velo flavours and strengths: every Velo can counts towards the same bulk price breaks.
What Are Velo Nicotine Pouches?
Velo nicotine pouches are small, flavoured pouches of nicotine that you tuck between your lip and gum. Velo lists the contents as water, plant-based materials, flavourings, sweeteners and nicotine, with no tobacco leaf. British American Tobacco owns the brand, and Velo describes itself as the UK's No.1 nicotine pouch.
Velo was previously sold in the UK as Lyft. In November 2019, BAT announced a phased move of its tobacco-free pouches to the Velo name. Some UK shoppers still know the brand as Lyft.
Many UK shoppers search for Velo snus, but Velo is not snus. Traditional snus contains tobacco, and UK law does not allow it to be sold. Velo is one of the tobacco-free brands of nic pouches that UK retailers sometimes sell under the snus name.
Velo sells two pouch formats in the UK: the standard slim pouch and a smaller Mini pouch, and many Velo flavours come in both. Every Velo can Prime stocks holds 20 slim pouches, and the dots printed on each can tell you how strong those pouches are.
- Made by
- British American Tobacco
- Formerly
- Lyft, in the UK
- Pouch
- Slim, 20 per can
- Strengths
- 6–17mg
- Flavours in stock
- 12
- At Prime
- #3 brand, 17% of UK cans
Velo at a glance
Velo Strengths and Dots Explained
Velo nicotine pouches at Prime range from 6mg to 17mg per pouch, marked by 2 to 6 dots on the can. More dots means more nicotine. Velo groups its strengths into three ranges: Mellow (4mg to 6mg, where one dot means 4mg) for new users, Original (6mg to 11mg) for regular users and Intense (8mg to 17mg) for experienced users.
- 6mgBright SpearmintRuby BerryCrispy PeppermintTropical Mango24%
- 8mgBright Spearmint8.4%
- 10mgCherry IceRuby BerryCrispy PeppermintTropical MangoStrawberry IceWintry WatermelonTropical IceMinty LemonOrange IceCinnamon Flame39%
- 10.9mgFreezing PeppermintPeppermint Storm15%
- 14mgFreezing PeppermintRuby BerryPeppermint Storm5%
- 17mgFreezing PeppermintRuby Berry9.8%
Start with 6mg (2 dots) if you are new to pouches. Velo itself recommends a lower strength for a shorter time while you get used to the tingle. 10mg (3 dots) is our best-selling Velo strength, with 39% of the Velo cans we sold in the 12 months to September 2026. Choose 14mg (5 dots) or 17mg (6 dots) only if you already use strong pouches.
Velo prints 3 dots on both its 8mg and 10mg pouches, so the mg figure is the precise measure. Strength narrows your choice, and flavour decides which Velo you reorder.
Velo Flavours
Velo makes mint, fruit and spice flavours. At Prime, Bright Spearmint, Freezing Peppermint and Ruby Berry are the three best-selling Velo flavours, together 67% of the Velo cans UK customers bought in the 12 months to September 2026.
Velo has renamed several UK flavours, and older cans still carry the old names. Polar Mint is now Bright Spearmint, Freeze is now Freezing Peppermint, Ice Cool is now Crispy Peppermint, Tropic Breeze is now Tropical Mango, Cooling Storm is now Peppermint Storm, Citrus Mint is now Minty Lemon and Watermelon Mint is now Wintry Watermelon. Prime lists each flavour under both names.
- Polar MintBright Spearmint
- FreezeFreezing Peppermint
- Tropic BreezeTropical Mango
- Ice CoolCrispy Peppermint
- Cooling StormPeppermint Storm
- Citrus MintMinty Lemon
- Watermelon MintWintry Watermelon
Mint Velo flavours
Choose Bright Spearmint, our best-selling Velo, for spearmint at 6mg or 8mg. Freezing Peppermint adds menthol to peppermint and is the strongest mint Velo, up to 17mg. Crispy Peppermint is peppermint on its own at 6mg or 10mg, and Peppermint Storm pairs menthol with peppermint at 10.9mg or 14mg.
- Velo Bright Spearmintformerly Polar MintSpearmint6mg8mg25% of Velo cans
- Velo Freezing Peppermintformerly FreezePeppermint and menthol10.9mg14mg17mg23% of Velo cans
- Velo Crispy Peppermintformerly Ice CoolPeppermint6mg10mg7.6% of Velo cans
- Velo Peppermint Stormformerly Cooling StormMenthol and peppermint10.9mg14mg3% of Velo cans
- Velo Minty Lemonformerly Citrus MintLemon and peppermint10mg1% of Velo cans
Fruit Velo flavours
Ruby Berry is the only fruit Velo we stock in strengths up to 17mg. Tropical Mango blends passion fruit, mango and orange. The Ice flavours add a cooling finish to cherry, strawberry, orange and a tropical mix, and Wintry Watermelon pairs watermelon with peppermint.
- Velo Ruby BerryStrawberry6mg10mg14mg17mg18% of Velo cans
- Velo Tropical Mangoformerly Tropic BreezePassion fruit, mango and orange6mg10mg8.4% of Velo cans
- Velo Tropical IcePineapple, coconut, mango and papaya, with cooling10mg6.3% of Velo cans
- Velo Cherry IceCherry, with cooling10mg3% of Velo cans
- Velo Strawberry IceStrawberry, with cooling10mg2.6% of Velo cans
- Velo Orange IceOrange, with cooling10mg0.9% of Velo cans
- Velo Wintry Watermelonformerly Watermelon MintWatermelon and peppermint10mg0.6% of Velo cans
Other Velo flavours
Cinnamon Flame is Velo's cinnamon flavour, at 10mg.
Every Velo flavour costs the same from 1 to 10 cans. At 20 cans, prices differ by flavour, from £3.86 to £4.29 a can, so the number of cans you buy matters most.
Velo Prices and Bulk Savings
A single can of Velo costs £6.50 at Prime. Buy more Velo cans and the price of every can falls: £5.49 at 5 cans, £4.99 at 10 and from £3.86 at 20. Different Velo flavours and strengths count together, so you can mix freely.
1 can
£6.50
a can · 32.5p a pouch
5+ cans
£5.49
a can · 27.5p a pouch
- Our pick
10+ cans
£4.99
a can · 25p a pouch
20+ cans
from £3.86
a can · 19.3p a pouch
Ten cans is our pick. Five cans already bring every Velo can down to £5.49 and clear £25 for free Royal Mail Tracked 24 delivery. Ten cans cut that to £4.99 a can, a bigger saving without committing to the 20 cans needed for the lowest price. Once your cans arrive, a Velo pouch works the same way whichever flavour you chose.
How to Use Velo Pouches
Place one Velo pouch between your upper lip and gum and leave it for up to 30 minutes, as Velo advises. A tingle in the first few minutes is normal and shows the nicotine is being released. Remove the pouch sooner if it feels too strong, then put it in the bin or the lid compartment of the can.
Our step-by-step guide on how to use Velo pouches covers opening the can and positioning the pouch. If you swallow one by accident, our guide on swallowing a nicotine pouch explains what to expect. Velo's closest rivals work the same way, but they differ in strength and price.
- 01PlaceOne pouch between your upper lip and gum
- 02KeepUp to 30 minutes, removing it sooner if it feels too strong
- 03DisposeIn the bin or the can's lid compartment
Velo vs ZYN and Nordic Spirit
At Prime, Velo has a wider strength range than ZYN or Nordic Spirit, from 6mg to 17mg, and it outsells both.
Velo
This brand- Strength
- 6–17mg
- Flavours
- 12
- Per pouch at 10+
- 25p
- UK cans at Prime
- 17%
ZYN
- Strength
- 3–11mg
- Flavours
- 6
- Per pouch at 10+
- 23.8p
- UK cans at Prime
- 6.7%
Nordic Spirit
- Strength
- 6–11mg
- Flavours
- 8
- Per pouch at 10+
- 25p
- UK cans at Prime
- 0.6%
Choose ZYN if you want to start at 3mg or prefer the smaller Mini format. Choose Nordic Spirit for a moderate 6mg to 11mg range. Choose Velo if you want one brand that takes you from 6mg all the way to 17mg.
See how Velo compares with every brand on our nicotine pouch brands ranking.
Velo Nicotine Pouches: Frequently Asked Questions
British American Tobacco (BAT) owns Velo. The brand was previously sold in the UK as Lyft, and in November 2019 BAT announced a phased move of its pouches to the Velo name.
No. Velo is a tobacco-free nicotine pouch, while traditional snus contains tobacco and cannot be sold in the UK. Many UK shoppers still call Velo “Velo snus”.
A 6 dot Velo contains 17mg of nicotine per pouch, the strongest Velo we stock. Freezing Peppermint and Ruby Berry both come in 6 dots.
A 4 dot Velo contains 10.9mg of nicotine per pouch. Freezing Peppermint and Peppermint Storm come in 4 dots.
A 3 dot Velo contains 8mg or 10mg of nicotine per pouch. Most Velo flavours we stock come in 10mg, our best-selling Velo strength.
At Prime, Bright Spearmint (formerly Polar Mint) is the best-selling Velo flavour, with 25% of the Velo cans UK customers bought in the 12 months to September 2026. Freezing Peppermint is close behind at 23% and appears in more orders than any other Velo flavour.
Velo has renamed several UK flavours. Polar Mint is now Bright Spearmint, Freeze is now Freezing Peppermint and Ice Cool is now Crispy Peppermint. Prime lists each flavour under both names.
Yes. Velo sells many flavours in both a smaller Mini pouch and the standard slim pouch. Every Velo can Prime stocks holds slim pouches.
A Velo pouch lasts up to 30 minutes. Velo advises removing each pouch after 30 minutes of use.
No nicotine product is risk-free. Nicotine is addictive, and the UK Committee on Toxicity concluded in 2023 that nicotine pouches are not harmless. The Committee also found that pouches used as a replacement for cigarettes are likely to reduce overall health risk. Velo is for adults aged 18 and over who already use nicotine.
At Prime, a can of Velo costs £6.50, falling to £4.99 a can when you buy 10 Velo cans and from £3.86 at 20 cans.
Choose Your Velo
Velo nicotine pouches at Prime run from 6mg to 17mg in mint, fruit and spice flavours, all tobacco-free and made by BAT. Start with Bright Spearmint if you are new to pouches, choose Freezing Peppermint for the strongest mint, or Ruby Berry for fruit. Order 10 Velo cans for £4.99 a can with free Tracked 24 delivery.