A nicotine pouch brand is the range name a manufacturer sells its pouches under. Every brand we stock sells tobacco-free nic pouches, but each one sets its own strengths, flavours, pouch format and price. That is why the brand is the quickest way to narrow down which can to buy.
Several brands come from the world's largest tobacco companies. British American Tobacco makes Velo, Philip Morris International owns ZYN through Swedish Match, and Japan Tobacco International makes Nordic Spirit. Killa and Pablo both come from N.G.P. Tobacco ApS in Denmark. Independent brands such as UBBS, Clew and 77 are among the cheapest per pouch in our range.
The manufacturer tells you where a brand comes from. Sales tell you which brands customers buy most.
British American Tobacco
Philip Morris International · via Swedish Match
Japan Tobacco International
N.G.P. Tobacco ApS · Denmark
Independent brands · cheapest per pouch
Our ranking uses the number of cans UK customers bought from Prime in the 12 months to September 2026. Sales show which brands adults actually buy, which makes them a more reliable guide than a list of opinions.
Killa nicotine pouches are our best-selling brand, with 23% of all cans sold. Every Killa pouch contains 13.2mg of nicotine, so you choose Killa by flavour alone. Its range runs from Cold Mint to White Coffee, and it suits regular users who want a strong, consistent pouch.
Pablo nicotine pouches sold almost as many cans as Killa, at 22%, and appeared in more orders than any other brand. Pablo comes in 17mg, 24mg and 30mg per pouch, making it the strongest brand we sell. It is built for experienced users.
Velo nicotine pouches took 17% of cans sold. Velo runs from 6mg to 17mg per pouch, so one brand covers new users through to strong users. Its mint and fruit flavours make it the most versatile of the major brands.
ZYN nicotine pouches took 7% of cans sold. ZYN starts at 3mg, the lowest strength we stock, and goes up to 12.5mg. It also offers the ZYN Mini format, the smallest and most discreet pouch in our range.
Clew nicotine pouches offer four clear steps from 5mg to 20mg. 77 nicotine pouches come in 5.2mg and 10.4mg and are among the cheapest per pouch. UBBS nicotine pouches, designed in Sweden and made in India, come in 6mg, 11mg and 14mg with some of the lowest bulk prices we offer. Fumi nicotine pouches come from Sweden in strengths from 4mg to 11mg.
Beyond our top eight, XQS covers 8mg to 11.2mg. White Fox is an extra-strong Swedish brand at 22.5mg. Cuba packs 25 pouches into every can at 15mg or 28mg. It's is the only UK-made brand we stock, Iceberg offers Mango Banana and Menthol at 14mg, and GOAT is a single icy flavour at 11.49mg. Nordic Spirit, from Japan Tobacco International, makes up under 1% of the cans we sell. Most of our customers choose stronger brands.
Sales show which brands lead. Strength, pouch count and price show what each brand offers.
Best-selling cans from Killa, Pablo, Velo and ZYN
Mix flavours within one brand, and 10 cans unlock its bulk price and free Tracked 24 delivery.
Nicotine pouch brands differ most in strength range, pouch count and price. Prices are the cheapest in each range, for a single can and for an order of 10 cans of one brand, and different flavours of the same brand count together towards that price.
| Brand | Strengths per pouch | Pouches per can | 1 can | Can at 10+ | Pouch at 10+ |
|---|---|---|---|---|---|
| Killa | 13.2mg | 20 | £4.99 | £3.99 | 20p |
| Pablo | 17–30mg | 20 | £4.99 | £3.99 | 20p |
| Velo | 6–17mg | 20 | £6.50 | £4.99 | 25p |
| ZYN | 3–11mg | 20 or 21 | £6.50 | £4.99 | 23.8p |
| Clew | 5–20mg | 20 | £4.99 | £3.15 | 15.8p |
| 77 | 5.2–10.4mg | 20 | £4.99 | £3.49 | 17.5p |
| UBBS | 6–14mg | 20 | £5.99 | £3.05 | 15.3p |
| Fumi | 4–11mg | 20 | £4.99 | £3.99 | 20p |
| XQS | 8–11.2mg | 20 | £4.99 | £4.10 | 20.5p |
| White Fox | 22.5mg | 20 | £6.50 | £4.99 | 25p |
| Cuba | 15–28mg | 25 | £4.99 | £3.79 | 15.2p |
| It's | 8.5mg | 20 | £4.99 | £3.99 | 20p |
| Iceberg | 14mg | 20 | £4.99 | £3.79 | 19p |
| Nordic Spirit | 6–11mg | 20 | £6.50 | £5.00 | 25p |
| GOAT | 11.49mg | 20 | £4.99 | £3.79 | 19p |
Price per pouch is the fairest way to compare value, because cans hold different numbers of pouches. Strength, though, should decide your brand first.
Choose a nicotine pouch brand by strength first, then flavour range, then price per pouch. Strength decides whether a brand suits you at all. Flavour range decides whether you will enjoy reordering it. Price per pouch decides what it costs to stay with it.
ZYN is the best brand for new users. Its range starts at 3mg, and ZYN itself recommends its lowest strengths to people new to pouches. Velo and Nordic Spirit are good alternatives, both starting at 6mg.
Shop ZYNVelo is the best brand for everyday strength. It offers more flavours than ZYN or Nordic Spirit, with strengths starting at 6mg. ZYN, Fumi and XQS also sit mainly in the 6mg to 11mg range.
Shop VeloKilla is the best strong brand, at 13.2mg in every flavour. For extra-strong pouches, Pablo leads at up to 30mg, followed by Cuba at 28mg and White Fox at 22.5mg. These brands are for experienced users only.
Shop Killa
At 10 cans, the cheapest brands per pouch are Cuba at 15.2p, UBBS at 15.3p and Clew at 15.8p. Cuba’s 25-pouch cans give it an edge that a can price alone hides.
Shop CubaPablo (24 flavours), Cuba (17 flavours) and Killa (16 flavours) offer the widest choice. A wide range lets you mix flavours within one brand and still reach its bulk price.
Shop PabloThe brands from the largest tobacco companies, Velo, ZYN and Nordic Spirit, sit below Killa and Pablo on our sales chart.
Velo, ZYN and Nordic Spirit come from three of the world's largest tobacco companies: British American Tobacco, Philip Morris International and Japan Tobacco International. Each suits a different user.
Velo
Velo has the widest strength range, from 6mg to 17mg, and outsells the other two at Prime by a wide margin.
Choose Velo if you want one brand to grow with.
ZYN
ZYN has the lowest starting strength, at 3mg, and the Mini format.
Choose ZYN if you are new to pouches or want the most discreet pouch.
Nordic Spirit
Nordic Spirit stays between 6mg and 11mg, with a smaller range built mainly on mint and berry flavours.
Choose Nordic Spirit if you want a moderate pouch and a familiar name.
At 10 cans, all three cost 23.8p to 25p per pouch, against 15.2p to 17.5p for UBBS, 77 and Cuba. If price per pouch matters most, an independent brand gives you more pouches for your money. Whichever brand you choose, you are buying a tobacco-free nicotine pouch, which many UK shoppers still call snus.
In the UK, many people search for “snus brands” when they mean nicotine pouch brands. The two are different products. Traditional snus contains tobacco, while every brand Prime stocks makes tobacco-free nicotine pouches.
UK law does not allow traditional snus to be sold. The Tobacco and Related Products Regulations 2016 state that no person may produce or supply tobacco for oral use. Killa, Pablo and Velo are tobacco-free nicotine pouch brands, sometimes sold as “snus” by UK retailers.
Velo describes itself as the UK's No.1 nicotine pouch. At Prime Nic Pouches, Killa sells the most, with 23% of the cans UK customers bought in the 12 months to September 2026, followed by Pablo at 22% and Velo at 17%.
Pablo is the strongest nicotine pouch brand we sell, at up to 30mg per pouch. Cuba follows at 28mg and White Fox at 22.5mg. These brands are for experienced users only.
ZYN is the best brand for beginners, because its range starts at 3mg and ZYN recommends its lowest strengths to new users. Start low and move up only if the pouch feels too weak.
Yes, if you want the best price. Cans of the same brand count together towards its bulk price, across flavours and strengths. Ten cans of one brand reach its 10-can price and clear the £25 free-delivery threshold in one order.
Nicotine pouch brands differ in strength range, flavour style, pouch format and price. Pablo and Killa are strong brands, and many of their flavours are ice or mint blends. Every brand we stock uses slim pouches, the standard narrow shape. ZYN is the only one that also offers Mini, which ZYN describes as its smallest format, dry to the touch with a gradual nicotine release, and recommends to people new to pouches. Choose Mini for the smallest, most discreet pouch, and slim for the widest choice of brands and strengths. Velo covers the widest range of strengths among the major brands. Cuba puts 25 pouches in every can.
Yes, if price per pouch matters most. At 10 cans, UBBS, 77 and Cuba cost 15.2p to 17.5p per pouch, against 23.8p to 25p for Velo, ZYN and Nordic Spirit. Every brand we stock meets the UK General Product Safety Regulations, whatever its price.
No. UK law bans the supply of tobacco for oral use, which covers traditional snus. Killa, Pablo and Velo are tobacco-free nicotine pouch brands, sometimes sold as “snus” by UK retailers.
Online, you can compare brands side by side and order the exact strength you want. Prime stocks 15 brands from 3mg to 30mg, including extra-strong ranges such as Pablo and Cuba, with bulk prices within each brand and free Tracked 24 delivery on UK orders of £25 or more.
Killa, Pablo, Velo and ZYN are the best-selling nicotine pouch brands at Prime Nic Pouches. Choose ZYN if you are new to pouches, Velo for everyday strength, Killa for a strong pouch and Pablo for extra strength. Compare price per pouch before you commit, then order 10 cans of your chosen brand to unlock its bulk price and free Tracked 24 delivery.
